If you want to master online sales, few skills are more important than building marketing funnels. Funnels turn curious visitors into leads, and leads into paying customers.
Whether you’re just starting out or looking to refine your strategy, these 7 highly rated books on Amazon will help you understand funnels, traffic, conversions, and automation at a deeper level.
1. DotCom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels – Russell Brunson
This book is a timeless classic in the marketing funnel world. Brunson breaks down the psychology behind why customers buy and how to structure your funnel for maximum conversions.
Why read it?
- Learn the core building blocks of funnels
- Step-by-step frameworks for crafting offers
- Practical strategies for online businesses
đź“– Perfect for beginners who want to understand funnel foundations.
2. Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice – Russell Brunson
Where DotCom Secrets focuses on structure, Expert Secrets focuses on storytelling and building authority. It’s all about how to position yourself as the go-to expert in your niche.
Key takeaways:
- How to create a loyal audience
- Storytelling frameworks that sell
- Turning expertise into offers
đź“– Ideal for coaches, consultants, and digital entrepreneurs.
3. Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers – Russell Brunson
Even the best funnel won’t work without traffic. This book explains how to attract consistent, targeted traffic to your funnels.
Highlights:
- Long-term traffic strategies
- Paid vs organic traffic breakdowns
- Methods for finding your “dream customer”
đź“– Best for marketers who need to scale audience growth.
4. The Sales Funnel Book: How to Multiply Your Business with Marketing Automation – Nathan Williams
This book takes you deeper into automation and scaling. It’s practical, with actionable steps for setting up email campaigns, automated follow-ups, and optimized customer journeys.
Why it stands out:
- Focus on automation tools
- Clear examples and diagrams
- Great for entrepreneurs ready to scale
đź“– Recommended for those who want to grow beyond manual funnel building.
5. The 90-Minute Guide to Building Marketing Funnels That Convert – Scott Laidler
A short, practical guide for those who want quick results. If you don’t have time for a 400-page read, this book gets straight to the point.
You’ll learn:
- How to create funnels quickly
- Common mistakes to avoid
- Simple templates to copy
đź“– Perfect for time-strapped entrepreneurs.
6. The Perfect Conversion Funnel: The Secret to Scaling Your Business with Sales Funnels – John Mulry
Focused on maximizing conversions, this book teaches how to refine every stage of your funnel to increase ROI.
What makes it useful:
- Metrics to track for funnel health
- Conversion optimization strategies
- Practical case studies
đź“– Great for marketers who already run funnels and want to optimize them.
7. The Ultimate Funnel Marketing Guide: Attract, Engage, and Convert Customers – Wesley Forster
A comprehensive book covering the entire funnel journey—from traffic generation to customer retention. It’s a broader overview, ideal for beginners who want the full picture.
Takeaways:
- How to attract attention online
- Engaging your audience with value
- Converting leads into customers consistently
đź“– A solid all-in-one guide for newcomers.
🏆 Final Thoughts
If you’re serious about building better funnels, these top 7 books on Amazon about marketing funnels will give you both the strategies and the practical tools to succeed.
- Start with DotCom Secrets if you’re brand new.
- Add Expert Secrets and Traffic Secrets to build your audience.
- Pick The Sales Funnel Book or The Perfect Conversion Funnel when you’re ready to scale.
👉 By combining these insights, you’ll be equipped to build funnels that actually convert—without wasting time on trial and error.
